Analytics Overview

Track your store's performance with comprehensive analytics.

Dashboard Metrics

The main dashboard shows key metrics at a glance:

Metric	Description
Revenue	Total sales for the period
Orders	Number of completed orders
Customers	New and returning customers
Average Order Value	Revenue / Orders
Conversion Rate	Orders / Visitors

Time Periods

Compare performance across different time periods:

• Last 7 Days - Past week
• Last 30 Days - Past month
• Last 90 Days - Past quarter
• Last Year - Past 12 months

Comparison

Compare to previous period:

• This week vs last week
• This month vs last month
• Year over year

Sales Analytics

Revenue Charts

Track revenue over time:

• Daily, weekly, or monthly view
• Trend lines
• Period comparison

Order Analytics

Metric	Description
Order Count	Total orders
Order Status	Breakdown by status
Order Value	Distribution of order sizes
Payment Methods	Breakdown by payment type

Product Performance

See which products drive revenue:

• Top selling products
• Revenue by product
• Units sold
• Conversion rate per product
• Stock velocity

Customer Analytics

Customer Metrics

Metric	Description
Total Customers	All-time customer count
New Customers	First-time buyers in period
Returning Customers	Repeat buyers
Customer Lifetime Value	Average revenue per customer
Repeat Purchase Rate	% who buy again

Customer Segments

Automatic segmentation:

• New - First purchase in last 30 days
• Active - Purchased in last 60 days
• At-Risk - No purchase in 60-90 days
• Churned - No purchase in 90+ days
• VIP - Top 10% by spending

Cohort Analysis

Track customer retention over time:

• Monthly acquisition cohorts
• Retention by month
• Repeat purchase patterns

Traffic Analytics

Visitor Metrics

Metric	Description
Page Views	Total page impressions
Unique Visitors	Individual visitors
Sessions	Visit sessions
Bounce Rate	Single page visits
Session Duration	Average time on site

Traffic Sources

See where visitors come from:

• Direct traffic
• Search engines
• Social media
• Referral links
• Email campaigns

Geographic Data

Visitor locations:

• Country breakdown
• City data (where available)
• Map visualization

Conversion Funnel

Track the customer journey:

Visitors → Product Views → Add to Cart → Checkout → Purchase
  1000        500            200          100         80
         50% view       40% add      50% checkout   80% complete

Funnel Metrics

Stage	Metric
View Rate	Visitors who view products
Add to Cart Rate	Viewers who add to cart
Checkout Rate	Carts that start checkout
Purchase Rate	Checkouts that complete

Drop-off Analysis

Identify where customers leave:

• Product page (not interested)
• Cart (price concerns)
• Checkout (friction)
• Payment (issues)

Financial Reports

Revenue Reports

• Gross revenue
• Refunds
• Net revenue
• Fees breakdown
• Payout amounts

Tax Reports

• Sales by region
• Tax collected
• Taxable vs non-taxable

Export Data

Export reports to CSV:

• Select date range
• Choose metrics
• Download file

Real-time Data

See activity as it happens:

• Current visitors
• Recent orders
• Live cart activity
• Active sessions

Best Practices

Regular Review

• Check daily: Revenue, orders, quick issues
• Check weekly: Trends, top products, campaigns
• Check monthly: Customer segments, cohorts, strategy

Action on Insights

• Low conversion? Improve product pages
• High cart abandonment? Enable recovery
• Dropping retention? Start re-engagement

Goal Setting

• Set realistic targets
• Track progress over time
• Celebrate milestones
• Adjust based on data