Aftersales Upsell

Increase average order value by showing product recommendations on the checkout success page, encouraging customers to make additional purchases while they're already in a buying mindset.

How It Works

1. Customer completes a purchase
2. They arrive at the order confirmation page
3. Recommended products are displayed below the order summary
4. Customer can add items to cart and checkout again

Setting Up Aftersales Upsell

1. Go to Marketing > Aftersales Upsell
2. Enable Aftersales Upsell
3. Customize the section title
4. Choose how many products to display
5. Save your settings

Why Aftersales Upsell Works

Customers who just completed a purchase are in a buying mindset with:

• Payment information already entered
• Trust already established
• High engagement on success page
• Satisfaction from completing checkout

Configuration Options

Section Title

Customize the heading displayed above recommendations:

Default	Alternative Examples
You might also like	Complete your collection
	Other popular items
	Customers also bought
	Keep shopping

Character Limit: 100 characters

Number of Products

Choose how many products to display:

Products	When to Use
2-3	Minimal, focused recommendations
4	Balanced (default)
6	More variety without overwhelming
8-12	Maximum exposure for large catalogs

Mobile Considerations

On mobile devices, products display in 2 columns. Showing 4-6 products provides a good balance between variety and scroll length.

Product Selection

Products are automatically selected based on:

1. Popularity - Best-selling items shown first
2. Availability - Only active, in-stock products
3. Exclusion - Products from the completed order are removed

Automatic Selection Benefits

• No manual product tagging required
• Always shows current best sellers
• Automatically adapts to inventory
• Prevents showing items they just bought

What Gets Excluded

The system automatically excludes:

• Products already in the completed order
• Out-of-stock products
• Inactive or hidden products
• Products with no pricing

Customer Experience

Success Page Display

After completing checkout, customers see:

Order Confirmation
✓ Order #12345 - Thank you!
[Order details...]

━━━━━━━━━━━━━━━━━━━━━━━━━━━

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[Product 1]    [Product 2]    [Product 3]    [Product 4]
- Image        - Image        - Image        - Image
- Name         - Name         - Name         - Name
- Price        - Price        - Price        - Price
[Add to Cart]  [Add to Cart]  [Add to Cart]  [Add to Cart]

Add to Cart Flow

When a customer clicks on a recommended product:

1. Product is added to their cart
2. Cart sidebar/page opens
3. They can checkout immediately
4. Original order is unaffected

Seamless Experience

Customers don't need to re-enter payment information - their session remains active, making the second purchase quick and frictionless.

Tracking Performance

Key Metrics

Monitor aftersales upsell performance in Analytics > Products:

Metric	Description
Upsell Impressions	Times recommendations were shown
Upsell Clicks	Products clicked from recommendations
Upsell Conversions	Additional purchases made
Upsell Revenue	Revenue from upsell orders
Conversion Rate	Percentage who make additional purchase

Attribution Window

Orders are attributed to aftersales upsell if:

• Made within 1 hour of original order
• From the same customer session
• Originated from success page click

Best Practices

Choosing Products to Feature

While selection is automatic, optimize what gets shown by:

Focus on complementary items:

• Accessories for main products
• Consumables/add-ons
• Related product lines
• Popular standalone items

Price considerations:

• Mix price points
• Include affordable add-ons
• Don't overwhelm with expensive items

Product quality:

• Keep popular items in stock
• Ensure product images are high quality
• Maintain accurate descriptions

Title Optimization

Effective section titles:

Good	Why
"Complete your collection"	Creates desire for completeness
"Other players love these"	Social proof
"Recommended for you"	Personalized feeling
"Don't miss these"	FOMO (Fear of Missing Out)

Avoid	Why
"Buy more stuff"	Too direct/salesy
"More products"	Uninspiring
"Check these out"	Vague

Display Settings

Number of products:

• Smaller catalogs (< 20 products): 2-4 recommendations
• Medium catalogs (20-100 products): 4-6 recommendations
• Large catalogs (100+ products): 6-12 recommendations

Mobile optimization:

• Test on mobile devices regularly
• Ensure product images load quickly
• Keep titles readable at small sizes

Testing and Optimization

A/B Testing Ideas

Test different configurations:

1. Title variations - Which wording drives more clicks?
2. Product count - Does showing more increase conversions?
3. Timing - Immediate vs. delayed display

Optimization Checklist

• [ ] High-quality product images
• [ ] Accurate, compelling product names
• [ ] Competitive pricing
• [ ] Fast page load times
• [ ] Mobile-responsive design
• [ ] Clear "Add to Cart" buttons

Combining with Other Features

Cart Recovery

If customer adds upsell items but abandons:

• Cart recovery emails can remind them
• Include both original and upsell items

Email Campaigns

Mention upsold products in:

• Order confirmation emails
• Delivery notification emails
• Post-purchase follow-ups

Product Bundles

Create bundles of frequently upsold products:

• Offer slight discount
• Promote as "commonly bought together"
• Feature in primary product listings

Troubleshooting

Recommendations Not Appearing

Check:

• [ ] Aftersales upsell is enabled
• [ ] Store has active products (not in completed order)
• [ ] Products have valid prices and images
• [ ] Products are marked as active/visible

Low Click-Through Rate

Try:

• More compelling section title
• Better product images
• Different product count (test more/fewer)
• Ensure products are relevant to your audience

Low Conversion Rate

Consider:

• Are recommended products overpriced?
• Are they compelling enough?
• Is checkout process too complicated?
• Test shorter, faster checkout flow

Products Not Relevant

Remember:

• Selection is based on popularity across all customers
• Products from completed order are automatically excluded
• Keep your best products active and in stock
• Consider manual product curation in future updates

Plan Requirements

Feature Availability

Aftersales Upsell may require a specific plan tier. Check your plan's included features or upgrade if needed.

Related Features

• Abandoned Cart Recovery - Re-engage customers who don't complete purchase
• Referral Program - Reward customers for bringing new buyers
• Coupons - Create discount codes for upsell products
• Email Campaigns - Promote upsold products via email
• Product Management - Optimize products shown in recommendations