Dashboard Overview
Your command center for managing your gaming store at a glance.
Overview
The dashboard provides a real-time snapshot of your store's performance. It's designed to give you immediate insights into revenue, orders, customers, and key metrics without navigating through multiple pages.
When you log in, the dashboard shows:
- Current revenue and sales performance
- Order activity and fulfillment status
- Customer growth and engagement
- Important notifications and alerts
- Quick access to common tasks
Key Metrics
At the top of your dashboard, you'll find your most important store metrics displayed as stat cards.
Revenue Metrics
| Metric | Description | Time Period |
|---|---|---|
| Today's Revenue | Total sales completed today | Current day (midnight to now) |
| Weekly Revenue | Sales over the past 7 days | Rolling 7-day period |
| Monthly Revenue | Sales for the current month | Calendar month |
| All-Time Revenue | Total lifetime sales | Since store creation |
Order Metrics
| Metric | Description | What It Means |
|---|---|---|
| Total Orders | Orders placed in selected period | Overall sales volume |
| Pending Orders | Orders awaiting fulfillment | Items needing attention |
| Completed Orders | Successfully delivered orders | Fulfillment rate indicator |
| Failed Orders | Orders with delivery issues | Requires investigation |
Customer Metrics
| Metric | Description | Why It Matters |
|---|---|---|
| Active Customers | Unique customers who purchased | Customer base health |
| New Customers | First-time buyers in period | Growth indicator |
| Returning Customers | Customers with multiple purchases | Loyalty metric |
Metric Comparison
Look for the percentage change indicators next to each metric. Green arrows indicate growth compared to the previous period, while red arrows show decline.
Revenue Chart
The revenue chart provides a visual representation of your sales performance over time.
Reading the Chart
- X-axis - Date/time periods
- Y-axis - Revenue amount in your store currency
- Line/bars - Revenue for each period
- Hover - Exact values for any data point
Time Period Options
| Period | Best For | Data Points |
|---|---|---|
| Last 7 Days | Daily trends, recent performance | Hourly breakdown |
| Last 30 Days | Monthly patterns, weekly trends | Daily breakdown |
| Last 90 Days | Quarterly review, seasonal patterns | Daily/weekly breakdown |
| Custom Range | Specific analysis periods | Varies by range |
Interpreting Trends
- Steady upward trend - Healthy growth, current strategies working
- Spikes on specific days - Promotional success or viral moments
- Weekend patterns - Common in gaming, plan marketing accordingly
- Sudden drops - Investigate potential issues (site problems, payment gateway, etc.)
Recent Orders
The recent orders widget shows your latest transactions for quick review.
Information Displayed
- Order Number - Unique identifier (click to view details)
- Customer - Email or username
- Products - Items purchased
- Total - Order value
- Status - Current fulfillment status
Order Status Indicators
| Status | Color | Meaning |
|---|---|---|
| Completed | Green | Fully delivered |
| Pending | Yellow | Awaiting processing |
| Processing | Blue | Delivery in progress |
| Failed | Red | Delivery issue |
| Refunded | Gray | Payment returned |
Quick Actions
Click any order row to jump directly to the full order details page where you can take action.
Recent Customers
View your newest customer signups and their initial activity.
Customer Information
- Email/Username - Customer identifier
- Join Date - When they created an account
- Total Spent - Lifetime value so far
- Orders - Number of purchases
New Customer Insights
Track new customer acquisition to understand:
- Which marketing channels are working
- Peak signup times
- Initial purchase patterns
- Early engagement indicators
Quick Actions
The dashboard provides one-click access to common tasks.
| Action | What It Does |
|---|---|
| View Store | Opens your live storefront in a new tab |
| Create Product | Jumps to the product creation page |
| Export Orders | Downloads recent orders as CSV |
| Access Support | Opens the support ticket system |
| Manage Inventory | Quick link to stock management |
Notifications
The notification center keeps you informed of important events.
Notification Types
| Type | Priority | Examples |
|---|---|---|
| Orders | High | New order received, delivery failed |
| Payments | High | Payment failed, payout completed |
| Inventory | Medium | Low stock warning, out of stock |
| Customers | Medium | New signup, support ticket |
| System | Low | Feature updates, maintenance notices |
Managing Notifications
- Bell Icon - Shows unread count
- Click notification - Navigate to relevant page
- Mark as read - Clear individual notifications
- Clear all - Dismiss all read notifications
Don't Ignore Red Notifications
Red/urgent notifications typically indicate payment failures or delivery issues that require immediate attention to maintain customer satisfaction.
Performance Indicators
Beyond basic metrics, the dashboard tracks key performance indicators (KPIs) that show business health.
Conversion Rate
The percentage of visitors who complete a purchase.
| Rate | Assessment | Action |
|---|---|---|
| 5%+ | Excellent | Maintain current approach |
| 2-5% | Good | Minor optimizations possible |
| 1-2% | Average | Review checkout flow, pricing |
| < 1% | Needs work | Investigate barriers to purchase |
Average Order Value (AOV)
The average amount spent per order.
- High AOV - Customers buying premium products or bundles
- Low AOV - Consider upsells, bundles, or minimum order incentives
- Trend up - Cross-selling and bundles working
- Trend down - Review pricing strategy
Subscription Metrics
If you sell subscription products, dedicated metrics appear on your dashboard.
Monthly Recurring Revenue (MRR)
Your predictable monthly income from active subscriptions.
| Component | Description |
|---|---|
| New MRR | Revenue from new subscriptions this month |
| Expansion MRR | Revenue from upgrades |
| Churned MRR | Revenue lost from cancellations |
| Net MRR | New + Expansion - Churned |
Subscription Health
- Active Subscriptions - Currently paying subscribers
- Trial Subscriptions - Customers in trial period
- Past Due - Subscriptions with failed payments
- Churn Rate - Percentage of cancellations
Monitor Past Due
Past due subscriptions often convert back to active with proper dunning emails. Check these regularly and ensure your payment retry settings are optimized.
Time Period Selection
Customize the date range for all dashboard metrics.
Available Presets
- Today - Current day only
- Yesterday - Previous day
- Last 7 Days - Rolling weekly view
- Last 30 Days - Monthly overview
- This Month - Current calendar month
- Last Month - Previous calendar month
- Custom Range - Select specific start/end dates
Using Custom Ranges
- Click the date selector
- Choose "Custom Range"
- Select start date
- Select end date
- Click "Apply"
All dashboard widgets update to reflect the selected period.
Tips for Using Your Dashboard
Daily Routine
- Check pending orders - Ensure timely fulfillment
- Review failed deliveries - Address issues quickly
- Scan notifications - Handle urgent items
- Glance at revenue - Track daily performance
Weekly Review
- Compare to last week - Identify trends
- Review customer growth - Track acquisition
- Check subscription health - Monitor MRR
- Export data - Keep records
Monthly Analysis
- Full period comparison - Month-over-month growth
- Top product review - Identify bestsellers
- Customer analytics - Understand your audience
- Goal assessment - Track against targets
Pro Tip
Set a weekly calendar reminder to review your dashboard metrics. Consistent monitoring helps you spot trends early and react quickly to changes.
Related Documentation
- Analytics - Detailed reporting and insights
- Orders - Order management and fulfillment
- Customers - Customer relationship management
- Products - Product catalog management
- Subscriptions - Recurring revenue management