Referral Program

Reward customers for bringing new buyers to your store.

How It Works

1. Customer gets a unique referral link
2. They share it with friends
3. Friend makes a purchase using the link
4. Both get rewarded

Setting Up Referrals

1. Go to Marketing > Referrals
2. Enable Referral Program
3. Configure rewards

Reward Configuration

Referrer Rewards

What the person sharing gets:

Reward Type	Description
Percentage Discount	Discount on their next order (e.g., 15% off)
Fixed Discount	Fixed amount off (e.g., $5 off)

Referee Rewards

What the new customer gets:

Reward Type	Description
Percentage Discount	Off their first purchase (e.g., 10% off)
Fixed Discount	Fixed amount off (e.g., $10 off)

Example Setup

Referrer: 15% off next order
Referee: 10% off first order

OR

Referrer: $5 off next order
Referee: $10 off first order

Referral Requirements

Set conditions for rewards:

Setting	Description
Minimum Order	Referee must spend at least $X
First Purchase Only	Only applies to new customers
Waiting Period	Days before reward is granted
Maximum Referrals	Limit per referrer per month

Waiting Period

Delay rewards to prevent fraud:

• Wait for order to ship
• Wait for refund window to pass
• Typically 14-30 days

Referral Links

Each customer gets a unique referral link:

https://yourstore.pixlpay.net/?ref=ABC123

Finding Referral Links

Customers can find their link:

• In their account dashboard
• In post-purchase emails
• On the referral program page

Tracking

When someone uses a referral link:

• Cookie is set for 30 days
• Attribution tracked across sessions
• Referrer credited at checkout

Managing Referrals

Referral Dashboard

View all referrals in Marketing > Referrals:

• Active referrers
• Pending rewards
• Completed referrals
• Top referrers

Automatic Processing

Rewards are processed automatically:

1. Referral order completed
2. Waiting period passes (if configured)
3. Discount codes generated and delivered

Export Data

Export referral data for analysis:

• Referrer information
• Conversion details
• Reward status

Referral Analytics

Track program performance:

Metric	Description
Referrals Made	Total referral link shares
Conversions	Referrals that resulted in orders
Conversion Rate	Percentage of referrals that convert
Revenue Generated	Total sales from referrals
Rewards Paid	Total value of rewards given
ROI	Return on investment

Top Referrers

Leaderboard showing:

• Most referrals
• Highest revenue generated
• Conversion rate
• Reward earnings

Fraud Prevention

Protect against referral abuse:

Detection

• Same IP address
• Same payment method
• Same shipping address
• Suspicious patterns

Prevention

Setting	Description
Self-Referral Block	Prevent referring yourself
Email Verification	Require verified emails
Order Minimum	Minimum spend for credit
Waiting Period	Time before reward
Manual Review	Approve all referrals manually

Blacklisting

Block abusive accounts:

• By email domain
• By IP address
• By customer account

Promotion

Referral Program Page

Create a dedicated page explaining:

• How the program works
• What rewards are offered
• How to get started
• Terms and conditions

Email Integration

Promote in transactional emails:

• Order confirmation
• Delivery notification
• Post-purchase follow-up

Social Sharing

Make sharing easy:

• Copy link button
• Share to Facebook
• Share to Twitter
• Share to Discord

Best Practices

Reward Balance

• Make rewards valuable enough to motivate
• Don't give away too much margin
• Consider tiered rewards for top referrers

Simplicity

• Easy to understand rules
• Clear reward amounts
• Simple sharing process

Communication

• Thank referrers when rewards are granted
• Notify when referrals convert
• Regular updates on earnings

Gamification

• Leaderboards
• Milestone rewards
• Special status for top referrers