Customers

Manage your customer base, track purchasing behavior, and build lasting relationships with your community.

Overview

Customer records in Pixlpay contain comprehensive information about the people who shop at your store. Each customer profile includes:

Data Category	Information Stored
Identity	Name, email address, account password (hashed)
Location	Country (detected from IP)
Linked Accounts	Discord ID/username/avatar, Steam ID/username/avatar
Security	Two-factor authentication status, last seen timestamp
Referrals	Referral code, who referred them, customers they've referred
Metadata	Custom metadata fields for extended data storage

Customer vs. Store Owner Accounts

Customers are separate from store owner/staff accounts. A customer account exists within your store only and cannot access the store dashboard. Store owners and staff use the central Pixlpay account system.

Customer List

Access your customer list from Customers in the dashboard sidebar.

Statistics Overview

The customer page displays four key metrics at a glance:

Metric	Description
Total Customers	All registered customer accounts
New This Month	Customers who registered in the current month
With Orders	Customers who have made at least one purchase
Repeat Customers	Customers with two or more orders

Searching and Filtering

Find specific customers using the search and filter options:

Search by:

• Customer name
• Email address

Filter by order count:

• All customers
• Has orders (1+ orders)
• Repeat customers (2+ orders)
• Loyal customers (5+ orders)

Sort options:

• Newest first (default)
• Name (alphabetical)
• Most orders
• Highest spending

Customer Table Columns

Column	Description
Customer	Name, email, and avatar initials
Order Count	Total number of orders placed
Total Spent	Lifetime spending amount
Last Order	Most recent order number and date
Joined	Account registration date
Actions	View details, ban customer

Customers are automatically tagged with badges:

• Loyal - 5 or more orders
• Repeat - 2-4 orders

Customer Details

Click View Details on any customer to open their full profile.

Profile Information

The customer detail view shows:

• Avatar - Generated from initials
• Name and Email - Primary contact information
• Customer Since - Registration date

Customer Statistics

Four key performance indicators:

Stat	Description
Total Orders	Lifetime order count
Total Spent	Cumulative spending
Avg Order	Average order value
Last Order	Date of most recent purchase

Order History

View all orders placed by the customer:

• Order number and status badge
• Order total
• Purchase date
• Products purchased (with quantities)

Quick Order Access

Click any order number to jump directly to that order's detail page.

Customer Analytics

Track customer behavior and identify valuable segments.

Lifetime Value (LTV)

Lifetime value helps you understand the total revenue a customer generates over their entire relationship with your store. This is calculated as:

LTV = Total Orders x Average Order Value

Use LTV to:

• Identify your most valuable customers
• Set appropriate acquisition costs
• Target high-value segments for marketing

Purchase Frequency

Understanding how often customers return helps with:

• Predicting future revenue
• Timing marketing campaigns
• Identifying at-risk customers who haven't purchased recently

Customer Segmentation

Pixlpay automatically segments customers based on purchase behavior:

Segment	Criteria	Suggested Actions
New	0-1 orders	Welcome emails, first-time offers
Repeat	2-4 orders	Loyalty rewards, exclusive content
Loyal	5+ orders	VIP treatment, early access, special recognition
At Risk	No order in 90+ days	Win-back campaigns, special offers

Linked Accounts

Customers can link external accounts to their Pixlpay profile for seamless delivery and authentication.

Discord Integration

When customers connect their Discord account:

Field	Description
Discord ID	Unique Discord user identifier
Discord Username	Current Discord username
Discord Avatar	Profile picture (if set)

Discord linking enables:

• Automatic role delivery on purchase
• Discord-based authentication
• Community integration

Steam Integration

For game servers that support Steam:

Field	Description
Steam ID	SteamID64 identifier
Steam Username	Current Steam display name
Steam Avatar	Steam profile picture

Game User ID

For platforms using in-game identifiers:

• Stores the player's in-game username or ID
• Used for delivering in-game items and commands

Account Linking

Customers must authorize account connections through OAuth. You cannot manually link accounts on their behalf for security reasons.

Customer Notes

Add internal notes to customer records for your team's reference.

Adding Notes

1. Open the customer's profile
2. Scroll to the Notes section
3. Enter your note
4. Click Save Note

Note Best Practices

• Document important interactions
• Record special requests or preferences
• Note any issues or resolutions
• Track VIP status or special treatment
• Keep notes professional and factual

Notes Are Internal Only

Customer notes are never visible to the customer. Use them freely for internal team communication.

Customer Bans

Prevent problematic customers from making purchases.

Quick Ban from Customer List

1. Find the customer in the list
2. Click the Ban button
3. Configure ban options
4. Confirm the ban

Ban Options

Option	Description
Ban Type	Email, IP, Discord, Game ID, or Customer account
Duration	Permanent or temporary with expiration
Reason	Internal note (not shown to customer)

What Happens When Banned

Banned customers:

• Cannot complete checkout
• See a generic error (not "you are banned")
• Cannot create new accounts with banned identifiers

For comprehensive ban management, see Customer Bans.

Exporting Customers

Export customer data for analysis, marketing, or compliance purposes.

Export Process

1. Go to Customers
2. Apply any filters (optional)
3. Click Export
4. Choose format (CSV or Excel)
5. Download the file

Export Contents

Exported files include:

Field	Included
Customer ID	Yes
Name	Yes
Email	Yes
Country	Yes
Total Orders	Yes
Total Spent	Yes
Registration Date	Yes
Last Order Date	Yes
Discord Username	If connected
Steam Username	If connected

Sensitive Data

Exports do not include passwords, IP addresses, or other sensitive security data. This protects customer privacy while still providing useful analytics data.

Customer Webhooks

Integrate customer events with your external systems.

Available Events

Event	Triggered When
customer.created	New customer registers an account

Webhook Payload Example

{
  "event_type": "customer.created",
  "timestamp": "2024-01-15T10:30:00Z",
  "data": {
    "customer": {
      "id": 12345,
      "name": "John Player",
      "email": "john@example.com",
      "country": "US",
      "created_at": "2024-01-15T10:30:00Z"
    }
  }
}

Setting Up Customer Webhooks

1. Go to Settings > Webhooks
2. Click Add Webhook
3. Enter your endpoint URL
4. Select customer.created event
5. Save and copy the signing secret

For implementation details, see Webhooks.

GDPR and Privacy

Pixlpay helps you comply with data protection regulations.

Data Subject Rights

Under GDPR and similar regulations, customers have rights including:

Right	How to Fulfill
Right to Access	Export customer data
Right to Rectification	Customer can update profile
Right to Erasure	Delete customer account
Right to Portability	Export in machine-readable format

Handling Data Requests

Access Requests:

1. Locate the customer
2. Click Export Data
3. Provide the JSON/CSV to the customer

Deletion Requests:

1. Locate the customer
2. Click Delete Account
3. Confirm deletion

Data Retention

When you delete a customer account:

• Personal data is removed
• Order history is anonymized (kept for accounting)
• Subscription records are cancelled
• Support tickets are anonymized

Data We Store

Be transparent with customers about what data you collect:

Data Type	Purpose	Retention
Email/Name	Account identification	Until deletion
Country	Regional pricing, tax	Until deletion
Order History	Records, support	Indefinite (anonymized on deletion)
IP Address	Fraud prevention	Not exposed to store owners
Discord/Steam	Product delivery	Until unlinked or deleted

Best Practices

Building Customer Relationships

1. Respond Quickly - Address support tickets promptly
2. Personalize Communication - Use customer names in emails
3. Reward Loyalty - Create exclusive offers for repeat buyers
4. Collect Feedback - Ask for input on products and service
5. Stay Professional - Keep all interactions respectful

Segmentation Strategies

• By Spending - Create tiers (Bronze, Silver, Gold)
• By Product Interest - Target based on purchase categories
• By Recency - Engage customers who haven't purchased recently
• By Frequency - Identify and reward your most active buyers

Retention Tips

Strategy	Implementation
Welcome Series	Send onboarding emails to new customers
Loyalty Program	Offer points or rewards for purchases
Exclusive Content	Give loyal customers early access
Community Building	Create Discord roles for customers
Win-Back Campaigns	Target inactive customers with special offers

Handling Difficult Customers

1. Stay calm and professional
2. Document all interactions in notes
3. Escalate if necessary
4. Use bans as a last resort
5. Keep records for potential disputes

Related Documentation

• Orders - Managing customer orders
• Subscriptions - Recurring billing
• Customer Bans - Blocking problematic customers
• Activity Logs - Tracking actions
• Webhooks - Customer event automation
• Email Campaigns - Customer marketing