Abandoned Cart Recovery

Automatically remind customers about items left in their cart to recover lost sales.

How It Works

1. Customer adds items to cart
2. Customer leaves without completing purchase
3. After a set delay, recovery email is sent
4. Customer clicks link to return and complete order

Setting Up Cart Recovery

1. Go to Marketing > Abandoned Cart
2. Enable Cart Recovery Emails
3. Configure your recovery sequence

Recovery Sequence

Set up multiple reminder emails with increasing urgency:

Email 1: Gentle Reminder

• Delay: 1 hour after abandonment
• Tone: Helpful, not pushy
• Content: "Did you forget something?"
• No discount - many customers just got distracted

Email 2: Follow-up

• Delay: 24 hours after abandonment
• Tone: Slightly more urgent
• Content: "Your cart is waiting"
• Optional discount - small incentive (5-10%)

Email 3: Final Reminder

• Delay: 72 hours after abandonment
• Tone: Last chance urgency
• Content: "Last chance to complete your order"
• Stronger discount - larger incentive (15-20%)

Email Content

Available Variables

Variable	Output
	Customer's first name
	List of items in cart
	Total cart value
	Link to recover cart
	Auto-generated discount

Cart Recovery Link

The automatically:

• Restores the customer's cart
• Applies any discount code
• Takes them to checkout

Example Email

Subject: You left something behind!

Hi {{customer_name}},

We noticed you left some items in your cart:

{{cart_items}}

Total: {{cart_total}}

Ready to complete your purchase? Click below:

[Complete My Order]({{cart_url}})

Need help? Reply to this email!

- The {{store_name}} Team

Automatic Discounts

Create exclusive discounts for cart recovery:

Discount Settings

Setting	Description
Type	Percentage or fixed amount
Value	Discount amount
Minimum Cart	Required cart value
One-time Use	Prevent code sharing
Expiration	Hours until code expires

Progressive Discounts

Increase discount value with each email:

• Email 1: No discount
• Email 2: 5% off
• Email 3: 15% off

Recovery Analytics

Track performance in Analytics > Cart Recovery:

Metric	Description
Carts Abandoned	Total abandoned carts
Emails Sent	Recovery emails delivered
Open Rate	Emails opened
Click Rate	Links clicked
Recovered Carts	Completed orders
Recovery Rate	Percentage of carts recovered
Revenue Recovered	Total revenue from recovered carts

Revenue Attribution

Orders are attributed to cart recovery if completed:

• Within 24 hours of clicking recovery link
• Using a recovery discount code
• From the same cart session

Configuration Options

Timing

Setting	Description
Initial Delay	Wait time before first email
Sequence Delays	Time between emails
Blackout Hours	Don't send during these hours
Timezone	Customer's timezone or store timezone

Triggers

Define when a cart is considered "abandoned":

• Customer has items in cart
• No checkout activity for X minutes
• Not an active checkout session
• Customer has provided email address

Exclusions

Skip recovery emails for:

• Customers who completed purchase
• Customers who unsubscribed
• Carts below minimum value
• Test/staff accounts

Email Capture

Cart recovery requires customer email. Capture emails early:

Email-First Checkout

• Ask for email before showing cart
• Enables recovery for all abandoned carts

Newsletter Popup

• Capture emails before they shop
• Offer discount for signing up

Account Prompt

• Encourage account creation
• Logged-in customers can always be contacted

Best Practices

Timing

• First email: 1-3 hours (strike while hot)
• Don't wait too long (they'll forget)
• Don't send too many (3 max)

Content

• Show actual cart items with images
• Make it easy to complete purchase
• Include customer service contact
• Create urgency without being annoying

Discounts

• Don't train customers to abandon
• Start without discounts
• Save bigger discounts for later emails
• Use time-limited codes

Testing

• A/B test subject lines
• Test different delay times
• Try different discount levels
• Monitor unsubscribe rates

Troubleshooting

Emails Not Sending

Check:

• Cart recovery is enabled
• Customer has valid email
• Customer hasn't unsubscribed
• Cart meets minimum value

Low Recovery Rate

Try:

• Shorter initial delay
• Better subject lines
• Stronger discount offers
• More compelling email content

High Unsubscribes

Consider:

• Fewer emails in sequence
• Longer delays between emails
• Better targeting/segmentation
• More valuable content