Coupons & Discounts

Create promotional codes to offer discounts and drive sales.

Creating a Coupon

1. Go to Marketing > Coupons
2. Click Create Coupon
3. Configure your coupon settings

Basic Settings

Field	Description
Code	The code customers enter at checkout (e.g., SUMMER20)
Discount Type	Percentage off or fixed amount
Discount Value	The discount amount (e.g., 20 for 20% or $20)
Description	Internal note about the coupon

Discount Types

Percentage Off

• Reduces the order total by a percentage
• Example: 20% off = $100 order becomes $80

Fixed Amount

• Subtracts a fixed amount from the order
• Example: $10 off = $100 order becomes $90

Usage Limits

Control how coupons can be used:

Setting	Description
Total Uses	Maximum times this coupon can be used across all customers
Uses Per Customer	Maximum times a single customer can use this coupon
Minimum Order	Minimum cart value required to use the coupon
Maximum Discount	Cap on the discount amount (for percentage coupons)

Date Restrictions

Set when coupons are valid:

• Start Date - When the coupon becomes active
• End Date - When the coupon expires
• Timezone - Your store's timezone for date calculations

Product Restrictions

Limit coupons to specific products or categories:

• All Products - Coupon applies to everything
• Specific Products - Select which products are eligible
• Specific Categories - Select which categories are eligible
• Exclude Products - Products that cannot use this coupon

Customer Restrictions

Target coupons to specific customers:

• All Customers - Anyone can use the coupon
• First Purchase Only - Only for new customers
• Specific Customers - Only selected customers can use it
• Email Domain - Restrict to certain email domains

Coupon Codes Best Practices

Code Format

• Use short, memorable codes: SAVE20, WELCOME, VIP50
• Avoid confusing characters: 0 vs O, 1 vs I
• Consider seasonal codes: SUMMER23, BLACKFRIDAY

Distribution

• Share on social media
• Include in email campaigns
• Display on your storefront banner
• Reward loyal customers directly

Tracking

• Use unique codes for different channels
• Monitor redemption rates
• Track which coupons drive the most revenue

Managing Coupons

Viewing Usage

Click on any coupon to see:

• Total redemptions
• Revenue generated
• Which customers used it
• Average order value with coupon

Editing Coupons

You can modify:

• Discount value
• Usage limits
• Date restrictions
• Product restrictions

WARNING

Changing a coupon code creates a new coupon. The old code will no longer work.

Disabling Coupons

To temporarily disable a coupon without deleting it:

1. Edit the coupon
2. Toggle Active to off
3. Save changes

Deleting Coupons

Permanently remove coupons you no longer need. This cannot be undone.

Coupon Analytics

Track coupon performance on the Coupons page:

• Total redemptions
• Revenue generated
• Which customers used each coupon
• Average order value with coupon applied

INFO

Only one coupon can be used per order.