Email Templates

Email templates allow you to create reusable, branded email designs for your email marketing campaigns. Build once, use many times with dynamic content personalization.

Overview

The Email Templates feature helps you:

Create professional, branded email designs that match your store's identity
Build reusable templates for different types of campaigns (promotional, announcements, transactional)
Use merge tags to personalize content for each recipient
Preview templates before sending
Organize templates by category for easy management

Templates vs System Emails

Email Templates are for custom marketing campaigns you create. System emails (order receipts, password resets, etc.) are automatically sent by Pixlpay and cannot be customized through this interface.

Template Categories

Templates are organized into three categories:

Category	Purpose	Use Cases
Promotional	Marketing campaigns focused on driving sales	Product launches, seasonal sales, flash deals, special offers
Announcement	Important updates and news for customers	New features, store updates, policy changes, community news
Transactional	Purchase-related communications (custom)	Order confirmations (if you send custom follow-ups), delivery updates

Creating a Template

Navigate to Marketing → Email Templates
Click New Template
Fill in the template details:
- Name: Internal name for your reference (e.g., "Summer Sale Template")
- Description: Brief description of the template's purpose
- Category: Select Promotional, Announcement, or Transactional
- Subject: Email subject line (can include merge tags)
- Content: HTML email content (use the visual or HTML editor)
Click Save Template

Subject Line Best Practices

Keep subject lines under 50 characters for mobile readability. Use merge tags like {customer_name} to personalize. Example: "Hi {customer_name}, 25% Off Just for You!"

Email Editor

The Email Editor provides two modes:

Visual Mode

Rich text formatting with toolbar controls
Bold, italic, underline text
Headings (H1-H4) and paragraphs
Text alignment (left, center, right)
Ordered and unordered lists
Insert links and images
Easy-to-use interface for non-technical users

HTML Mode

Full HTML editing capabilities
Complete control over email design
Syntax highlighting for easier editing
Perfect for developers or importing existing templates

Email Client Compatibility

Not all email clients support modern CSS. Test your templates across multiple email clients (Gmail, Outlook, Apple Mail) to ensure consistent rendering. Keep layouts simple and table-based for best compatibility.

Merge Tags (Variables)

Merge tags are placeholders that get replaced with actual customer and store data when emails are sent.

Available Merge Tags

Merge Tag	Description	Example Output
`{customer_name}`	Customer's full name	"John Doe"
`{customer_email}`	Customer's email address	"john@example.com"
`{store_name}`	Your store's name	"Gaming Paradise"
`{store_url}`	Your store's URL	"https://gamingparadise.pixlpay.net"
`{current_date}`	Current date	"January 6, 2026"
`{current_year}`	Current year	"2026"
`{unsubscribe_link}`	Unsubscribe link (required)	Link to unsubscribe page

Using Merge Tags

In the Visual Editor:

Click the Merge Tag button in the toolbar
Select the tag you want to insert
The tag will be inserted at your cursor position

In the HTML Editor:

Type the merge tag directly: {customer_name}
Tags are case-sensitive and must be wrapped in curly braces

Example:

html

<h1>Hello {customer_name},</h1>
<p>Welcome to {store_name}! We're excited to have you.</p>
<p><a href="{store_url}">Visit our store</a></p>

Unsubscribe Link Required

All marketing emails must include {unsubscribe_link} to comply with anti-spam laws (CAN-SPAM, GDPR). Always place it in your email footer.

Default Template

When you create a new template, it starts with a basic HTML structure:

html

<!DOCTYPE html>
<html>
<head>
  <style>
    body { font-family: Arial, sans-serif; line-height: 1.6; color: #333; }
    .container { max-width: 600px; margin: 0 auto; padding: 20px; }
    h1 { color: #4F46E5; }
    .button { display: inline-block; padding: 12px 30px; background-color: #4F46E5;
              color: white; text-decoration: none; border-radius: 5px; }
    .footer { margin-top: 40px; padding-top: 20px; border-top: 1px solid #e5e5e5;
              font-size: 12px; color: #666; }
  </style>
</head>
<body>
  <div class="container">
    <h1>Hello {customer_name},</h1>
    <p>Your email content goes here...</p>
    <a href="{store_url}" class="button">Shop Now</a>
    <div class="footer">
      <p>© {current_year} {store_name}. All rights reserved.</p>
      <p><a href="{unsubscribe_link}">Unsubscribe</a></p>
    </div>
  </div>
</body>
</html>

Feel free to customize this to match your brand.

Preview Templates

Before using a template in a campaign:

Click the Preview button on any template card
Review the rendered email with sample merge tag values:
- {customer_name} → "John Doe"
- {store_name} → Your actual store name
- {current_date} → Today's date
Check formatting, images, and links
Click Use This Template to create a campaign with it

Testing Emails

After creating a campaign, send test emails to yourself before launching to ensure everything looks correct in real email clients.

Using Templates in Campaigns

Once you've created a template:

Navigate to Marketing → Email Marketing
Click Create Campaign
In the campaign creation form, click Choose Template
Select your template from the list
The template content will be loaded into the campaign editor
Customize as needed for this specific campaign
Continue setting up your campaign (recipients, schedule, etc.)

Alternatively, click Use Template directly from the Email Templates page to jump straight to campaign creation.

Managing Templates

Edit a Template

Click the ••• menu on any template card
Select Edit
Make your changes
Click Save Template

Duplicate a Template

Click the ••• menu on any template card
Select Duplicate
A copy will be created with " (Copy)" appended to the name
Edit the copy as needed

Delete a Template

Click the ••• menu on any template card
Select Delete
Confirm the deletion

Default Templates

Templates marked with a "Default" badge are provided by Pixlpay and cannot be deleted. You can duplicate them to create your own customized versions.

System Email Templates

Pixlpay automatically sends 25+ types of system emails for various events:

Transactional Emails

Order Receipt - Sent when payment is confirmed
Delivery Instructions - Sent with product delivery details
Delivery Failed - Sent if automatic delivery fails
Invoice - PDF invoice for completed orders
Gift Card - Sent to gift card recipients with redemption codes

Account & Security

Email Verification - Sent to verify email addresses
Password Reset - Password reset link
OTP Verification - One-time password codes
Team Invitation - Store team member invitations
Two-Factor Auth - 2FA setup and codes

Subscription Management

Subscription Trial Ending - 3 days before trial expires
Subscription Payment Failed - When recurring payment fails
Subscription Card Expiring - 30 days before card expiration

Marketing & Engagement

Cart Recovery - Abandoned cart reminders
Vote Reward - HytaleCharts voting rewards
Retention Outreach - Re-engagement campaigns

Support & Notifications

Support Ticket Reply - Customer support responses
Support Ticket Status - Ticket status changes
Store Owner Notification - Important store alerts
Platform Announcement - Platform-wide updates

Financial

Payout Completed - When earnings are paid out
Trial Ending/Expired - Plan trial notifications

Customization

System emails use your store's branding automatically (logo, colors, name). The content itself cannot be customized to ensure consistency and legal compliance.

Email Branding

All emails (both system and custom templates) include:

Your store name in the header and footer
Your store's primary color (if configured in Branding settings)
Professional layout with dark theme matching Pixlpay's design
Corner accents for visual consistency
Mobile-responsive design that works on all devices
"Sold by [Store Name]" notice for liability protection (required for legal compliance)

Best Practices

Design

Keep emails under 600px wide for best email client compatibility
Use web-safe fonts (Arial, Helvetica, Georgia, Times New Roman)
Include both text and HTML versions for accessibility
Test on multiple devices and email clients
Use a single-column layout for mobile friendliness

Content

Keep subject lines clear and compelling (40-50 characters)
Put the most important information above the fold
Include a clear call-to-action (CTA) button
Personalize with merge tags for better engagement
Always include an unsubscribe link

Legal Compliance

Include your store name and contact information
Provide a visible unsubscribe link
Honor unsubscribe requests immediately
Only send to customers who opted in
Follow CAN-SPAM, GDPR, and other applicable laws

Deliverability

Avoid spam trigger words ("FREE!!!", "ACT NOW!!!")
Keep a good text-to-image ratio (more text than images)
Use a recognizable sender name (your store name)
Don't use misleading subject lines
Test with spam checkers before sending large campaigns

Troubleshooting

Template Not Saving

Check that all required fields are filled (Name, Subject, Content)
Ensure your HTML is valid (close all tags properly)
Try switching to HTML mode and checking for syntax errors
Clear your browser cache and try again

Merge Tags Not Working

Ensure tags are wrapped in curly braces: {tag_name}, not
Tags are case-sensitive: use {customer_name}, not {Customer_Name}
Only use the supported merge tags listed in this guide
Preview the template to see if tags are being replaced correctly

Images Not Displaying

Use absolute URLs, not relative paths: https://example.com/image.png
Ensure images are publicly accessible (not localhost or private URLs)
Many email clients block images by default - include alt text
Consider hosting images on a CDN for better reliability

Template Looks Different in Email Client

Email clients have limited CSS support - keep styles inline
Avoid modern CSS features (flexbox, grid, transforms)
Use table-based layouts for complex designs
Test in Gmail, Outlook, Apple Mail, and mobile devices
Use an email testing service like Litmus or Email on Acid

Can't Delete a Template

Default templates provided by Pixlpay cannot be deleted
Duplicate the default template and customize the copy instead
Only custom templates you created can be deleted
Ensure you have the correct permissions (Store Owner or Full Access role)

Email Campaigns - Create and send email campaigns using your templates
Abandoned Cart - Automatically recover abandoned carts via email
Branding - Customize your store's logo and colors (used in emails)
Email Marketing API - Programmatically manage templates via API
Webhooks - Get notified when emails are sent or opened

Email Templates ​

Overview ​

Template Categories ​

Creating a Template ​

Email Editor ​

Visual Mode ​

HTML Mode ​

Merge Tags (Variables) ​

Available Merge Tags ​

Using Merge Tags ​

Default Template ​

Preview Templates ​

Using Templates in Campaigns ​

Managing Templates ​

Edit a Template ​

Duplicate a Template ​

Delete a Template ​

System Email Templates ​

Transactional Emails ​

Account & Security ​

Subscription Management ​

Marketing & Engagement ​

Support & Notifications ​

Financial ​

Email Branding ​

Best Practices ​

Design ​

Content ​

Legal Compliance ​

Deliverability ​

Troubleshooting ​

Template Not Saving ​

Merge Tags Not Working ​

Images Not Displaying ​

Template Looks Different in Email Client ​

Can't Delete a Template ​

Related Features ​