Email Marketing

Engage your customers with targeted email campaigns.

Overview

Pixlpay's email marketing lets you:

• Send promotional campaigns
• Segment your audience
• Track open and click rates
• Schedule campaigns for later

Creating a Campaign

1. Go to Marketing > Email Campaigns
2. Click Create Campaign
3. Follow the campaign wizard

Step 1: Campaign Details

Field	Description
Name	Internal name for the campaign
Subject	Email subject line customers see
Preview Text	Text shown in email preview
From Name	Sender name (your store name)

Step 2: Select Recipients

Choose who receives the email:

All Customers

• Everyone in your customer database
• Best for store-wide announcements

Customer Segments

• New customers (joined in last 30 days)
• Active customers (purchased recently)
• At-risk customers (no purchase in 60+ days)
• VIP customers (high lifetime value)
• Custom segments based on purchase behavior

Specific Customers

• Hand-pick individual recipients
• Good for targeted promotions

Step 3: Design Your Email

Use the email editor to create your message:

Rich Text Editor

• Format text with headings, bold, italic
• Add images and links
• Insert product cards
• Use brand colors

Available Variables

Variable	Output
{customer_name}	Customer's name
{customer_email}	Customer's email
{store_name}	Your store name
{store_url}	Link to your store

Product Blocks

• Insert featured products
• Show product image, name, price
• Direct link to purchase

Step 4: Review & Send

Before sending:

• Preview on desktop and mobile
• Send test email to yourself
• Check all links work
• Verify personalization variables

Sending Options

• Send Now - Deliver immediately
• Schedule - Choose a specific date/time
• Timezone - Send at optimal time per recipient

Campaign Analytics

After sending, track performance:

Metric	Description
Sent	Emails successfully delivered
Opens	Recipients who opened the email
Open Rate	Percentage of opens vs sent
Clicks	Link clicks in the email
Click Rate	Percentage of clicks vs opens
Unsubscribes	People who opted out
Revenue	Sales attributed to this campaign

Click Tracking

See which links get the most clicks:

• Product links
• CTA buttons
• Social media links
• Custom links

Revenue Attribution

Track orders made within 7 days of opening:

• Total revenue
• Number of orders
• Average order value
• ROI calculation

Customer Segments

Create segments based on:

Purchase Behavior

• Total orders
• Total spent
• Average order value
• Days since last order
• Product categories purchased

Customer Properties

• Account creation date
• Email domain
• Location (if available)
• Subscription status

Engagement

• Email open history
• Previous campaign clicks
• Support ticket history

Email Templates

Save and reuse email designs:

1. Create a campaign
2. Design your email
3. Click Save as Template
4. Reuse in future campaigns

Template Library

Pre-built templates for common emails:

• Sale announcement
• New product launch
• Re-engagement
• Holiday promotion
• Thank you email

Unsubscribe Management

Unsubscribe Link

All campaigns automatically include an unsubscribe link. This is required by law.

Managing Unsubscribes

View unsubscribed customers in Marketing > Unsubscribes:

• When they unsubscribed
• Which campaign triggered it
• Option to re-subscribe (with consent)

Compliance

Pixlpay handles:

• CAN-SPAM compliance
• GDPR requirements
• Automatic unsubscribe processing
• Suppression list management

Best Practices

Subject Lines

• Keep under 50 characters
• Create urgency or curiosity
• Personalize when possible
• A/B test different approaches

Content

• One clear call-to-action
• Mobile-friendly design
• Relevant product recommendations
• Clear value proposition

Timing

• Test different send times
• Consider your audience's timezone
• Avoid weekends for B2B
• Gaming audiences: evenings/weekends

Frequency

• Don't over-email
• 1-2 campaigns per week maximum
• More for engaged subscribers
• Less for new subscribers